Gubagoo Inc. Privacy Policy

Last Updated May 22, 2020

Gubagoo Inc. (“Gubagoo”) complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Gubagoo has certified to the Department of Commerce that it adheres to the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, and recourse, enforcement, and liability. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit


Gubagoo is a provider of live chat and digital marketing software and services for automotive dealerships. This privacy policy will help you understand what information we collect and use on behalf of connects an automotive dealership (the “Dealership”) at Gubagoo, and the choices you have associated with that information. This privacy policy concerns your use of websites with Gubagoo services and software that comprise the communications platform (the “Platform”) that Gubagoo operates for automotive dealership. In operating the Platform for the Dealership, Gubagoo is a service provider for the Dealership and all communications you have through the Platform are processed by Gubagoo for the Dealership. Your communications with Gubagoo are on behalf the Dealership.

If you have any questions about this privacy policy or our practices, please contact us. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you may submit a claim by following the instructions at

Collecting User Behavioral Information and Personal Information.

When you visit a website (the “Website”) with Gubagoo services and software, Gubagoo may collect, retain and use information pertaining to your click and viewing behavior on the website (“Behavioral Information”). If you also submit your personal information, either in a web form submission, live web chat, sms, or other form of digital conversational medium, your personal information may be collected, retained, used and linked to your Behavioral Information that we have collected. “Personal Information” means personally identifiable information that includes your name and contact information (your phone number, address or email address). We may also obtain and use data and information about your online activity or metadata about you (such as geo-location data) either on or off the Website from third party sources in order to improve your experience with Gubagoo or the Website and to provide the services. If you engage in any live web chat or sms conversation using our services, we may also store any transcripts (“Transcripts”) from such conversations and link those transcripts to your Personal Information and Behavioral Information. Some additional examples of services that may require use of Personal Information include using your address for delivery of products that you have requested (e.g. vehicles), using credit card information to process a payment that you have authorized, and submitting a credit application to lending institutions with your consent.

How your Behavioral Information is collected and used.

To enhance your experience and provide more personalized service, we may use a feature called a cookie and/or other similar methods to track your behavior on the Website. Cookies are small files that your web browser places on your computer’s hard drive. They are used for a variety of purposes, such as tracking click behavior. Data that is tracked through these mechanisms may include, but are not limited to: (i) your domain name; (ii) your IP address; (iii) the type of web browser, device and operating system being used; and (iv) the pages of a Website that you visit or the files that you request. Most internet browsers enable you to block cookies in the preferences or settings of the internet browser. Please refer to your browser’s documentation for instructions on how to block cookies in your browser’s settings.

We use Behavioral Information to better understand how visitors use the Website in order to deliver a more personalized experience for you on the Website and in the Website owner’s physical store, and to improve our services to better meet your needs. We may also use cookies in order to help us or third parties display advertising to you when you visit the Website or third party sites based on your interest displayed by your behavior on the Website.

Linking Behavioral Information to Personal Information.

If you voluntarily provide Gubagoo with your name and contact information through a web chat or web form submission, we may link your Behavioral Information to your Personal Information. We may provide this linked information to the company whose Website you have submitted your Personal Information on, as well as use this data to improve your service and experience on the Website.

To whom your information is disclosed.

We will not share your Personal Information, Behavioral Information and Transcripts with any third parties except for Gubagoo’s third-party service providers and the company or companies whom Gubagoo is providing services to (or such company’s third-party service providers) whose Website you have submitted your Personal Information on. Anonymous or aggregated Behavioral Information, meaning Behavioral Information that does not include Personal Information, may be shared with third-parties in order to improve your overall internet experience, display more relevant internet advertisements to you based on your interest in and behavior on the Website, or provide aggregated statistical data for reporting and analytics purposes.

We also may share your Personal Information, Behavioral Information and Transcripts as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process.


Gubagoo or the Website owner may need to communicate with you for a variety of reasons, including but not limited to:


Your knowledge and consent is generally required before we may collect, use or disclose your Personal Information. BY USING THE WEBSITE, YOU HEREBY CONSENT TO THE COLLECTION AND USE OF BEHAVIORAL INFORMATION AND PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY.

Protection of Personal Information.

Your Personal Information is stored in Gubagoo’s databases (or Gubagoo’s service providers databases) using security practices in accordance with industry standard practices.

How a Customer Accesses their Personal Information.

If you want access to your personal information, you may make a request to Gubagoo at the contact address below.

How long we retain Behavioral Information and Personal Information.

We retain records of your Personal Information in our databases until you request for us to delete such records. Your Behavioral Information may be retained for up to seven years.

Withdrawing Consent.

You may withdraw your consent to the collection, use and/or disclosure of your Personal Information that is linked with your Behavioral Information at any time on reasonable notice by contacting us. If you withdraw your consent, we may still provide your Personal Information (that is not linked with your Behavioral Information) to the company whose Website you have voluntarily submitted your Personal Information on, as well as collect and use your Behavioral Information to provide the services.

Your rights with respect to Personal Information and Behavioral Information.

You may also ask us to provide you with your Personal Information and any linked Behavioral Information that we have collected at anytime, or to destroy any record of your Personal Information in our database by contacting us. We are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). Under certain conditions, you may invoke binding arbitration in the event of dispute between us.

How to Contact Us
Gubagoo Inc.
c/o Privacy Officer
4800 T-Rex Ave, Suite 350
Boca Raton, Florida 33431
Telephone: 844.215.1243

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