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Curator

What dealers are saying about the industry’s first Unified Intelligence Engine.

Curator represents a new way for our salespeople to function and sell cars, yet it feels so natural. Utilizing our data more efficiently with Curator positions us to get the first shot at a customer's business before they've shopped around. I believe we're looking at the future of how cars are going to be sold.

Alex Gauthier

Director of Marketing

You need to mine your existing customer database. You have to be activating that, and you have to be hungry to create business from that data. Curator helps make that so much easier, like bowling with the bumpers on. It guides you with those guardrails to make your odds of converting a lead so much stronger.

Colin Carrasquillo

Director of Marketing

Demo Curator

Heuberger Subaru's investment in Curator generated $15 in gross profit for every $1 spent.

View Transcript

What is Curator solving?

Unified Customer Profile (UCP)

This is a new feature for active Reynolds ERA® and FOCUS customers, offering a complete 360 degree view of a consumer and their household. UCP allows you to see everything related to a customer including history, household, communications, and overall business value.

Data enrichment

Curator gathers customer actions from a variety of sources (onsite and digital), adding them to customer profiles within your ecosystem. Equip your sales team with the information they need to succeed all in one easy-to-use interface.

Audience activation

Leverage customer behaviors to deliver targeted messaging, boosting engagement and sales. Integrate seamlessly with existing workflows, ensuring a tailored and effective customer experience across the sales journey.

Sales enablement

Engage with customers in the most effective way available. Push inventory based on customer equity, encourage relevant vehicle upgrades, provide accurate trade-in valuations, and leverage AI-produced talk tracks to simplify lead engagement.

“Dealers have a huge opportunity in front of them, and we couldn't be more excited to help them take advantage of it with a Unified Intelligence Engine. With Curator, dealers can leverage all their information in a single place to dramatically increase efficiencies and truly wow customers.”

Brad Title
Founder and President
Gubagoo

A photo of Alex Gauthier being interviewed by Kyle Mountsier at NADA 2025.

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