Curator Testimonial | Heuberger Subaru

For us, we’ve always had this big huge stack of data we’ve been sitting on. Which, largely goes just goes ignored because there really hasn’t been a meaningful way to do much with it. This partnership these guys have with Fullpath has really unlocked that for us in a way where I can literally see that Kyle bought a car from us three years ago, oh look he’s back shopping for the same model. Like I literally know the person, the exact person. And then I can have, like he was saying, have my salesperson follow up with them before they’re a lead in my CRM. And I can even see what the CDP side ... what they’ve been interacting marketing-wise and my salesperson sees the same thing from inside Curator.