Collecting User Behavioral Information and Personal Information.
When you visit a website (the “Website”) with Gubagoo services and software, Gubagoo may collect, retain and use information pertaining to your click and viewing behavior on the website (“Behavioral Information”). If you also submit your Personal Information (as defined below), either in a web form submission, live web chat, sms, or other form of digital conversational medium, your Personal Information may be collected, retained, used and linked to your Behavioral Information that we have collected. “Personal Information” means personally identifiable information that includes your name and contact information (your phone number, address or email address). We may also obtain and use data and information about your online activity or metadata about you (such as geo-location data) either on or off the Website from third party sources in order to improve your experience with Gubagoo or the Website and to provide the services. If you engage in any live web chat or sms conversation using our services, we may also store any transcripts (“Transcripts”) from such conversations and link those Transcripts to your Personal Information and Behavioral Information. Some additional examples of services that may require use of Personal Information include using your address for delivery of products that you have requested (e.g., vehicles), using credit card information to process a payment that you have authorized, and submitting a credit application to lending institutions with your consent.
How your Behavioral Information is collected and used.
To enhance your experience and provide more personalized service, we may use a feature called a cookie and/or other similar methods to track your behavior on the Website. Cookies are small files that your web browser places on your computer’s hard drive. They are used for a variety of purposes, such as tracking click behavior. Data that is tracked through these mechanisms may include, but are not limited to: (i) your domain name; (ii) your IP address; (iii) the type of web browser, device and operating system being used; and (iv) the pages of a Website that you visit or the files that you request. Most internet browsers enable you to block cookies in the preferences or settings of the internet browser. Please refer to your browser’s documentation for instructions on how to block cookies in your browser’s settings.
Linking Behavioral Information to Personal Information.
If you voluntarily provide Gubagoo with your name and contact information through a web chat or web form submission, we may link your Behavioral Information to your Personal Information. We may provide this linked information to the company whose Website you have submitted your Personal Information on, as well as use this data to improve your service and experience on the Website.
To whom your information is disclosed.
We will not share your Personal Information, Behavioral Information and Transcripts with any third parties except for (a) Gubagoo’s third-party service providers, (b) the company or companies whom Gubagoo is providing services to (or such company’s third-party service providers) and whose Website you have submitted your Personal Information on; or (c) to other third parties that you consent to (for example, a finance company, bank, or other financial institution when you request credit eligibility or apply for financing through a Dealership). Anonymous or aggregated Behavioral Information, meaning Behavioral Information that does not include Personal Information, may be shared with third-parties in order to improve your overall internet experience, display more relevant internet advertisements to you based on your interest in and behavior on the Website, or provide aggregated statistical data for reporting and analytics purposes.
We also may share your Personal Information, Behavioral Information and Transcripts as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process.
Gubagoo or the Website owner may need to communicate with you for a variety of reasons, including but not limited to:
- If you submit a contact form with your Personal Information
- If you have a live chat or sms conversation or similar interaction and submit your Personal Information
- If you request credit eligibility information or apply for financing
Protection of Personal Information.
How a Customer Accesses their Personal Information.
If you want access to your Personal Information, you may make a request to Gubagoo at the contact address below. In some cases, Gubagoo may direct you to contact the Website owner to help you with your request.
How long we retain Behavioral Information and Personal Information.
We retain records of your Personal Information in our databases until you request us to delete such records or as otherwise required by applicable law. Your Behavioral Information may be retained for up to seven years.
Your rights with respect to Personal Information and Behavioral Information.
You may also ask us to provide you with your Personal Information and any linked Behavioral Information that we have collected at any time, or to destroy any record of your Personal Information in our database by contacting us. We are subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC). Under certain conditions, you may invoke binding arbitration in the event of dispute between us.
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